Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

Slywotzky, Adrian J.
Weber, Karl
Courvoisier, Dave

Audio Book

Investing & FinanceMarketing

Currently unavailable to order

ISBN10: 1611746515
ISBN13: 9781611746518
Publisher: Highbridge Audio
Published: Nov 29 2011
Pages: 750
Weight: 0.56
Height: 0.99 Width: 5.07 Depth: 5.95
Language: English
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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