Sign-In
Cart
Data-Driven Marketing Content: A Practical Guide
Paperback
ISBN13: 9781789738186
Publisher: Emerald Pub Ltd
Published: Jun 19 2019
Pages: 192
Weight: 0.60
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide.
Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.
Also in
Marketing
The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team
Robbins, Sarah
Hardcover
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Hardcover
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Iannarino, Anthony
Blount, Jeb
Hardcover
Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield
Pepper, Lee
Hardcover
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business
James, Neen
Hardcover
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Sharp, Bryon
Romaniuk, Jenni
Hardcover
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Paperback
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Dunford, April
Paperback
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
Obvious Adams (Special Edition): The Story of a Successful Businessman
Updegraff, Robert Rawls
Paperback
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Hayden, C.
Paperback
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Hunter Csp, Mark
Paperback
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
PreSale Without Fail: The Secret to Launching New Communities with Maximum Results
Oakley, Kevin
Paperback
El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses
Lennington, Michael
Moran, Brian P.
Paperback
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Ian
Hammersley, Mark
Paperback
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
John, Daymond
Paisner, Daniel
Paperback
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Fischer, Martin J.
Paperback
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers
Cox, Jeff
Stevens, Howard
Paperback
Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
Budd, Ashley
Kibilds, Dayana
Paperback
Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
Shotton, Richard
Flicker, Michaelaaron
Paperback
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Jantsch, John
Paperback
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
Get Together: How to Build a Community with Your People
Huynh, Kevin
Sotto, Kai Elmer
Richardson, Bailey
Hardcover
Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything
Schaub, Kathleen
Paperback
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Martin, Steve J.
Cialdini, Robert
Goldstein, Noah J.
Paperback
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Trout, Jack
Ries, Al
Paperback
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
McMahon, Gavin
Paperback
It's Hard to be Easy: The Competitive Advantage of Clearing All Paths for Your Customers
Serbin Hopkins, Diane
Hardcover
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Paperback
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
Weiner, Mark
Paperback
Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line
Rumley, Makara
Paperback
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Wilson, Annie
Hamilton, Ryan
Hardcover
From Manila to Wall Street: An Immigrant's Journey With America's First Black Tycoon
Meily, Butch
Paperback
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Gruyaert, Evert
Müller, Georg
Nagle, Thomas T.
Paperback
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Kane, Brendan
Hardcover
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
International Marketing in a Changing World: A Managerial Guidebook
Van Der Vegt, Sebastian
Cavusgil, S. Tamer
Akdeniz, M. Billur
Paperback
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Pine II, B. Joseph
Gilmore, James H.
Hardcover
The Hypocrisy Trap: How Changing What We Criticize Can Improve Our Lives
Hallsworth, Michael
Hardcover
Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
Goldfayn, Alex
Hardcover
Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader
Sheridan, Marcus
Hardcover
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Moore, Geoffrey A.
Paperback
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Hardcover
Extraordinary Popular Delusions: Selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds
MacKay, Charles
Paperback
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Power, James
Denove, Chris
Paperback
The World's Best Buyer Persona System: The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK!
Andrews, Stormie
Hardcover
Los Cuatro Colores de Las Personalidades para MLM: El Lenguaje Secreto para Redes de Mercadeo
Schreiter, Tom Big Al
Paperback
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Harhut, Nancy
Paperback
Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising
Holiday, Ryan
Paperback
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Westwood, John
Paperback
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Levinson, Jay Conrad
Paperback
Grassroots Strategy: Cultivating B2B Growth from the Ground Up
Fleming, Darrin W.
Bennett, Jeff W.
Hardcover
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
Guía de Inicio Rápido para Redes de Mercadeo: Comienza RÁPIDO, ¡Sin Rechazos!
Schreiter, Tom Big Al
Schreiter, Keith
Paperback
The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience
Platt, Michael
Paperback
DRIVE Sales System: The 5 Steps to Increasing Your Sales Reach by 400%
Woodward, Woody
Snyder, Bob
Hardcover
Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
Doyle, Nick
Hardcover
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marshall, Perry
Paperback
Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, & Income
Blankschaen, Bill
Hardcover