Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Driving ROI: A Summarized Venture Into Storytelling, Listening, And Measuring

Driving ROI: A Summarized Venture Into Storytelling, Listening, And Measuring

Murray, John E., III

Paperback

Business GeneralManagement

ISBN10: 0979445108
ISBN13: 9780979445101
Publisher: Lighthouse Pub
Published: Mar 5 2007
Pages: 80
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
What's driving your ROI? Driving ROI sets the stage for driving excellence within your organization. Your path, position, and perspective influence where you add and find value in a business decision. Whether you are an executive, trainer, operator, or a member of the marketing team, you will find value in the surveys, summaries, and stories trapped within. Most conversations about return on investments begin by someone telling you their method of calculating a dollar value for your efforts. ROI calculations have been based on subjectivity and cavalier approaches to assigning value to efforts. The reality is we all contribute to a return. Sometimes, that contribution is positive. Sometimes, it is negative. Sometimes, we need to share our stories and connect them before we apply some formula or a calculation. Driving ROI provides important insight and connections to communication, listening, delivering, and integrating a distinct return to your investments.

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