Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the Use of Emotional Branding

Garg, Ruchi
Chhikara, Ritu
Panda, Tapan Kumar

Hardcover

AccountingMarketingGraphic Design

ISBN10: 1522529217
ISBN13: 9781522529217
Publisher: Igi Global Scientific Publishing
Published: Sep 13 2017
Pages: 366
Weight: 2.62
Height: 0.88 Width: 8.50 Depth: 11.00
Language: English
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

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