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Drivers of Global Business Success: Lessons from Emerging Markets

Drivers of Global Business Success: Lessons from Emerging Markets

Hardcover

EconomicsMarketing

ISBN10: 1403917019
ISBN13: 9781403917010
Publisher: Springer Nature
Published: Oct 11 2004
Pages: 298
Weight: 1.12
Height: 0.88 Width: 6.08 Depth: 8.82
Language: English
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

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