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The DNA of Customer Experience: How Emotions Drive Value

The DNA of Customer Experience: How Emotions Drive Value

Hardcover

Business GeneralMarketing

ISBN10: 0230500005
ISBN13: 9780230500006
Publisher: Springer Nature
Published: May 10 2007
Pages: 186
Weight: 0.99
Height: 0.63 Width: 6.53 Depth: 9.24
Language: English
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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