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DNA Comercial
Paperback
Publisher: Independently Published
Published: Apr 21 2026
Pages: 218
Weight: 0.59
Height: 0.55 Width: 6.00 Depth: 9.00
Language: Portuguese
Você não tem um problema de vendas. Você tem um problema de liderança comercial.
Se sua operação depende de pressão para bater meta, de vendedores estrela para sustentar resultado do mês ou de esforço extremo, este livro é pra você.
No livro DNA Comercial, você vai entender por que a maioria das equipes comerciais cresce no improviso, oscila nos resultados e nunca consegue construir previsibilidade.
De forma direta, prática e sem teoria vazia, você vai aprender a estruturar um modelo de liderança baseado em três pilares fundamentais:
Direcionar: dar clareza real do que precisa ser feito
Nutrir: desenvolver pessoas para executar com consistência
Avaliar: criar critério para sustentar performance
Ao longo do livro, você vai descobrir:
- Por que metas não sustentam resultado
- Como parar de apagar incêndio e começar a construir padrão
- O erro de treinar e achar que isso resolve
- Como dar feedback que gera mudança de comportamento
- Como eliminar a tolerância que destrói cultura
- Como criar um sistema que funciona sem depender de você
E no final, você terá um plano claro de implementação para transformar sua operação nos próximos 90 dias.
O DNA Comercial não é um livro sobre vender mais. É um livro sobre parar de depender da sorte, do esforço e da pressão, e começar a construir uma operação comercial previsÃvel, estruturada e escalável Se você lidera um time comercial, ou quer parar de improvisar e começar a assumir o controle dos seus resultados, esse livro vai te mostrar o caminho.
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