Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Digital Whispers: Decoding Public Opinion through Social Listening

The Digital Whispers: Decoding Public Opinion through Social Listening

Goswami, Jaygiri

Paperback

Marketing

ISBN10: 620936103X
ISBN13: 9786209361036
Publisher: LAP Lambert Academic Publishing
Published: Jan 5 2026
Pages: 312
Weight: 0.92
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
In today's digital era, social media is more than a communication tool, it's a powerful space for building trust, shaping perceptions, and driving growth. At the core lies social listening tracking, analyzing, and responding to online conversations to understand public sentiment, spot trends, and adapt strategies. This book explores how people engage with brands online, what motivates these interactions, and how they influence trust, loyalty, and purchase decisions. It reveals how factors like awareness sharing, experience exchange, complaint resolution, and brand community participation drive engagement. Findings link social listening to brand differentiation, stronger relationships, and lasting loyalty. Offering practical recommendations for businesses and insights for researchers, The Digital Whispers shows how decoding the subtle digital whispers of online audiences can give brands a decisive advantage in a competitive marketplace.

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