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The Digital Tsunami: The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down
Paperback
ISBN13: 9781492968979
Publisher: Createspace
Published: Oct 12 2013
Pages: 100
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
When new technologies are bringing successful companies to fail. That's how Harvard Professor Clayton Christensen describes his theory of disruptive innovations. Looking at the current situation in the media markets, it seems as if newspaper and magazine publishers and private TV stations are in the middle of such a disruptive transition process. With the help of Christensen's theory, this book tries to give an overview of the chaotic changes in the media markets.
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