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The Digital Odyssey: From Storefronts to Screen - Defining the Generational Shift in Buying Behaviour
Hardcover
Publisher: Notion Press
Published: Dec 18 2024
Pages: 240
Weight: 1.00
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
The Digital Odyssey: From Storefronts to Screens - Defining the Generational Shifts in Buying Behaviour is a comprehensive exploration of the evolution of consumer behavior in the digital era. This insightful book delves into the transformative journey from traditional brick-and-mortar shopping to the seamless world of digital transactions. Covering generational shifts-from Baby Boomers to Generation Z-and examining the roles of artificial intelligence, virtual reality, and data in reshaping buying patterns, this book offers an in-depth look at how technology is redefining the commercial landscape. Perfect for marketing professionals, entrepreneurs, and tech enthusiasts, it highlights challenges and opportunities in the ever-evolving digital economy.
1 different editions
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The Digital Odyssey: From Storefronts to Screen - Defining the Generational Shift in Buying Behaviour
Dr Chandni Vadera Thakkar
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Dr Chandni Vadera Thakkar
The Digital Odyssey: From Storefronts to Screen - Defining the Generational Shift in Buying Behaviour
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