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Digital Marketing: Strategy and Tactics - 2 ed
Hardcover
ISBN13: 9781732987098
Publisher: Lightning Source Inc
Published: Aug 10 2020
Pages: 302
Weight: 1.63
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English
This book approaches digital marketing in two ways: from the point of view of the strategic
thinker - who might guide the vision in their organization requiring an understanding all of
the options available as well as how to evaluate them; and the tactical perspective, for the
roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch
campaigns themselves.
Each chapter is designed to present frameworks for thinking broadly and structurally about
the channel being discussed, but with many examples and exercises to bring the practical
deployment of digital marketing into a real-world focus.
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