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Digital Channels and Social Media Management in Luxury Markets
Paperback
Series: Routledge-Giappichelli Studies in Business and Management
Business GeneralInvesting & FinanceMarketing
ISBN13: 9780367890667
Publisher: Routledge
Published: Apr 14 2020
Pages: 200
Weight: 0.70
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:
- recent internet and social media strategies adopted by luxury companies and their brands;
- how luxury companies manage their communication and distribu
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