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Digital Business Transformation in Africa, Volume II: Digital Ecosystems, Consumer Experience, and Engagement

Digital Business Transformation in Africa, Volume II: Digital Ecosystems, Consumer Experience, and Engagement

Hardcover

Series: Palgrave Studies in Technology and Innovation in Africa

Business GeneralManagement

Currently unavailable to order

ISBN10: 3031972090
ISBN13: 9783031972096
Publisher: Palgrave MacMillan
Published: Oct 2 2025
Pages: 343
Weight: 1.25
Height: 1.00 Width: 5.80 Depth: 7.90
Language: English
As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of how digital technologies are altering the way companies interact with customers and the continent's broader digital ecosystem.

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Anning-Dorson, Thomas

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Management