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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Determinants of Consumer Buying Behaviour

Determinants of Consumer Buying Behaviour

Alemu, Tezera
Waktola, Lemi

Paperback

Management

ISBN10: 6208011329
ISBN13: 9786208011321
Publisher: LAP Lambert Academic Publishing
Published: Oct 28 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
By concentrating on Ambo University Woliso Campus students in woliso and using the key influencing elements from earlier research and other literature, the current study was able to identify the factors that influence consumers' purchasing behavior for clothing. Descriptive, bivariate correlation and multiple linear regression analysis were all used in the study. The survey found that, with a grand mean score of 4.15, the majority of respondents tended to agree that the factors influencing consumer purchasing behavior of clothes under examination. From five elements, psychological have a mean score of 4.43, with social and economic influences coming in second and third, respectively. The cultural component, which had the lowest mean score of 3.39 compared to other aspects, had the least impact on consumers' purchasing decisions. The analysis of the study shows that the levels of buy have a grand mean of 4.15 of customers in agree and strongly agree.

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