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Destination Marketing: An international perspective
Paperback
Series: Routledge Advances in Tourism
Business GeneralMarketingTravel General
ISBN13: 9781138592254
Publisher: Routledge
Published: Apr 25 2018
Pages: 212
Weight: 0.70
Height: 0.60 Width: 6.00 Depth: 9.20
Language: English
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
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