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Decision-making for New Product Development in Small Businesses

Decision-making for New Product Development in Small Businesses

Hardcover

Series: Routledge Advances in Management and Business Studies

Business GeneralManagement

ISBN10: 1138855057
ISBN13: 9781138855052
Publisher: Routledge
Published: Dec 4 2018
Pages: 168
Weight: 0.95
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

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Management