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Data-Driven Retailing: A Non-Technical Practitioners' Guide

Data-Driven Retailing: A Non-Technical Practitioners' Guide

Hardcover

Series: Management for Professionals

Business GeneralManagementProbability & Statistics

ISBN10: 303112961X
ISBN13: 9783031129612
Publisher: Springer Nature
Published: Oct 6 2022
Pages: 257
Weight: 1.24
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

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Kerkhove, Louis-Philippe

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Management