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Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals
Hardcover
Business GeneralManagementDatabases
ISBN13: 9781398622036
Publisher: Kogan Page
Published: Aug 26 2025
Pages: 344
Weight: 1.45
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competitive advantage.
Data and Analytics Strategy for Business is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results.
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Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals
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Asplen-Taylor, Simon
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