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Darwinian Fitness in the Global Marketplace: Analysing the Competition

Darwinian Fitness in the Global Marketplace: Analysing the Competition

Hardcover

ManagementMarketing

ISBN10: 0230369081
ISBN13: 9780230369085
Publisher: Springer Nature
Published: Nov 16 2012
Pages: 295
Weight: 1.15
Height: 0.90 Width: 5.50 Depth: 8.60
Language: English
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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