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Darwinian Fitness in the Global Marketplace: Analysing the Competition

Darwinian Fitness in the Global Marketplace: Analysing the Competition

Paperback

Business GeneralManagementMarketing

ISBN10: 1349350214
ISBN13: 9781349350216
Publisher: Palgrave
Published: Nov 16 2012
Pages: 295
Weight: 0.88
Height: 0.70 Width: 5.50 Depth: 8.50
Language: English
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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