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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing

The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing

Hardcover

Business GeneralMarketing

ISBN10: 3031949455
ISBN13: 9783031949456
Publisher: Palgrave MacMillan
Published: Jul 31 2025
Pages: 412
Weight: 1.47
Height: 0.94 Width: 5.83 Depth: 8.27
Language: English
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.

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Kumar, Pawan

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Marketing