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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customize the Brand: Make It More Desirable - And Profitable

Customize the Brand: Make It More Desirable - And Profitable

Hardcover

Marketing

ISBN10: 0470848227
ISBN13: 9780470848227
Publisher: Wiley
Published: Dec 3 2002
Pages: 192
Weight: 0.95
Height: 0.77 Width: 6.68 Depth: 8.76
Language: English
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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