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Customer Relationship Management: A Global Approach

Customer Relationship Management: A Global Approach

Paperback

Business GeneralMarketing

ISBN10: 1529767415
ISBN13: 9781529767414
Publisher: Sage Publications Ltd
Published: Apr 3 2023
Pages: 304
Weight: 1.16
Height: 0.64 Width: 7.50 Depth: 9.25
Language: English
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.

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Chakravorti, Samit

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Marketing