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Customer Loyalty: A Guide for Time Travelers

Customer Loyalty: A Guide for Time Travelers

Paperback

ManagementMarketing

ISBN10: 1349546437
ISBN13: 9781349546435
Publisher: Springer Nature
Published: Nov 7 2005
Pages: 174
Weight: 0.58
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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