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Customer Knowledge Management in Der Konzeptphase Der Neuproduktentwicklung
Paperback
Series: Kundenmanagement & Electronic Commerce
ISBN13: 9783834939456
Publisher: Springer Gabler
Published: Sep 11 2012
Pages: 290
Weight: 0.83
Height: 0.66 Width: 5.83 Depth: 8.27
Language: German
Bei der kontinuierlichen Entwicklung und Vermarktung von Neuprodukten ist die Generierung sowie sorgfältige Verarbeitung und Nutzung des Kundenwissens essenziell. Florian Böckermann entwickelt ein Customer Knowledge Management (CKM)-Konzept, in welchem das im Rahmen der Neuproduktentwicklung besonders relevante spezifische Wissen der Kunden berücksichtigt wird. Auf Grundlage einer industrieübergreifenden empirischen Untersuchung gibt der Autor Hinweise zur Gestaltung des CKM in der Konzeptphase der Neuproduktentwicklung sowie eines Unternehmensumfeldes zur effektiven Umsetzung von CKM.
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