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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer Intelligence

Customer Intelligence

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0470018585
ISBN13: 9780470018583
Publisher: John Wiley & Sons
Published: Jan 1 2006
Pages: 280
Weight: 1.16
Height: 0.85 Width: 6.42 Depth: 9.21
Language: English
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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