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Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
Paperback
Investing & FinanceMarketingGeneral Computers
ISBN13: 9781398628298
Publisher: Kogan Page
Published: Sep 29 2026
Pages: 288
Weight: 0.90
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
Deliver lasting customer value through data-led, technology-enhanced engagement strategies.
Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel. Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership
1 different editions
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Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
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Schlimm, Joern
Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
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