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Culture and Public Relations
Hardcover
Series: Routledge Communication
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9780415887267
Publisher: Routledge
Published: Apr 16 2012
Pages: 296
Weight: 1.24
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
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