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Cruise Management: Information and Decision Support Systems

Cruise Management: Information and Decision Support Systems

Paperback

Marketing

ISBN10: 3834932728
ISBN13: 9783834932723
Publisher: Gabler Verlag
Published: Oct 29 2011
Pages: 249
Weight: 0.75
Height: 0.70 Width: 5.90 Depth: 8.50
Language: English

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations.

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