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612-822-4611
Crowdsourcing practise in Start-Up development

Crowdsourcing practise in Start-Up development

Paperback

Management

ISBN10: 3668744068
ISBN13: 9783668744066
Publisher: Grin Verlag
Published: Aug 8 2018
Pages: 88
Weight: 0.28
Height: 0.21 Width: 5.83 Depth: 8.27
Language: English
Master's Thesis from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 8, language: English, abstract: This thesis has identified several influencing factors why start-up companies are not using crowdsourcing opportunities for their business development. The author has reviewed different literature sources and theories, identified critical factors, developed a theoretical framework and set two research questions: To what extent are Start-ups aware of crowdsourcing opportunities as business development tools? How can Start-ups apply crowdsourcing principles for their business development? The author analysed a survey, which consisted of 350 respondents, a case study was used to see how companies are using crowdsourcing for their business development and, using this data and framework, a conclusion and recommendation have been made. The data was evaluated using Cronbach alpha.

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