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Creating Value with Data Analytics in Marketing: Mastering Data Science
Hardcover
Series: Mastering Business Analytics
Business GeneralMarketingDatabases
ISBN13: 9780367819781
Publisher: Routledge
Published: Nov 8 2021
Pages: 314
Weight: 1.62
Height: 0.81 Width: 6.69 Depth: 9.61
Language: English
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
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