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Creating Customer Value Propositions with AI: How to Build an Offer That Outsmarts the Competition
Hardcover
ISBN13: 9781398631410
Publisher: Kogan Page
Published: Jul 27 2027
Pages: 264
Language: English
Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.
Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth.Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to:
- Diagnose root-cause customer needs
- Build cross-functional offer processes
- Quantify value in customer language
- Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation
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