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612-822-4611
Contemporary Consumption Rituals: A Research Anthology

Contemporary Consumption Rituals: A Research Anthology

Hardcover

Series: Marketing and Consumer Psychology

MarketingAnthropologyGeneral Sociology

ISBN10: 0805842047
ISBN13: 9780805842043
Publisher: Psychology Pr
Published: Oct 1 2003
Pages: 360
Weight: 1.43
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.

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