Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Strategy in the Supply Chain

Competitive Strategy in the Supply Chain

Lo, Sonia M.
Power, Damien J.

Paperback

Management

ISBN10: 363905217X
ISBN13: 9783639052176
Publisher: Blues Kids Of Amer
Published: Nov 11 2008
Pages: 300
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
As market globalization and technological change accelerate, com-petition between firms has migrated from a focus on the individual firm to networks of firms operating as trading partners within a chain of supply. As a result of this trend the traditional way of determining a strategy within a firm has come into question. The concept of supply chain strategy has consequently been developed. This book reviews the role of product demand characteristics (using Fisher's (1997) four-cell model as the framework) in the determination of supply chain strategy, and the subsequent impact on firm performance. This book sheds new light on the determination of an appropriate supply chain strategy that will be of value to both academic researchers and management practitioners alike. In particular, the potential power of developing hybrid strategies that are responsive to the changing dynamics of the marketplace is highlighted.

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