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Competitive Marketing (RLE Marketing): A Strategic Approach
Paperback
Series: Routledge Library Editions: Marketing
ISBN13: 9781138971387
Publisher: Routledge
Published: Nov 26 2015
Pages: 766
Weight: 2.96
Height: 1.53 Width: 7.44 Depth: 9.69
Language: English
First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
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