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Communicating in Extreme Crises: Lessons from the Edge
Paperback
Series: Routledge New Directions in PR & Communication Research
Business GeneralMarketingGeneral Reference
ISBN13: 9780367556815
Publisher: Routledge
Published: Sep 25 2023
Pages: 158
Weight: 0.55
Height: 0.37 Width: 6.14 Depth: 9.21
Language: English
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.
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