• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

Paperback

Marketing

ISBN10: 0749447605
ISBN13: 9780749447601
Publisher: Kogan Page
Published: Jun 26 2007
Pages: 448
Weight: 2.13
Height: 1.04 Width: 7.48 Depth: 9.68
Language: English
Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Also from

Bird, Drayton

Also in

Marketing