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Commercial Research

Commercial Research

Paperback

Marketing

ISBN10: 6207911687
ISBN13: 9786207911684
Publisher: Our Knowledge Publishing
Published: Aug 4 2024
Pages: 80
Weight: 0.28
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
This Marketing Research book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.

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