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612-822-4611
Collaborative Research Design: Working with Business for Meaningful Findings

Collaborative Research Design: Working with Business for Meaningful Findings

Hardcover

MarketingGeneral Sociology

Currently unavailable to order

ISBN10: 9811050066
ISBN13: 9789811050060
Publisher: Springer
Published: Oct 11 2017
Pages: 428
Weight: 1.90
Height: 1.11 Width: 6.51 Depth: 9.68
Language: English
Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managersOffers cutting-edge research methods as well as new twists on traditional research designsProvides new directions for research that recognise the business community as stakeholders and seek to include them in the research process

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