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612-822-4611
Cases in Retailing: A Naturalistic Approach

Cases in Retailing: A Naturalistic Approach

Paperback

Series: Arts; 73

Management

ISBN10: 0631201734
ISBN13: 9780631201731
Publisher: Blackwell Publishers
Published: Mar 1 2002
Pages: 264
Weight: 0.89
Height: 0.89 Width: 6.00 Depth: 9.04
Language: English
This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

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