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Case Studies in Service Innovation

Case Studies in Service Innovation

Hardcover

Series: Service Science: Research and Innovations in the Service Eco

Business GeneralManagement

ISBN10: 1461419719
ISBN13: 9781461419716
Publisher: Springer Nature
Published: May 2 2012
Pages: 234
Weight: 1.16
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English

Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration of achievements with the intention of adding to the wider understanding of how service innovation develops. Each case presents a brief description of the context in which the innovation occurred, the opportunity that led to the innovation and an overview of the innovation itself, also addressing how success was measured, what success has been achieved to date and providing links to further information.

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