Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer satisfaction

Customer satisfaction

Pires Ferreira, Helder

Paperback

Management

ISBN10: 6207297911
ISBN13: 9786207297917
Publisher: Our Knowledge Publishing
Published: Mar 22 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
Marketing has increasingly adopted aggressive communication strategies such as promotional campaigns to stimulate demand. However, the market has evolved in the way it organizes itself to present goods and services. In this book, the author analyzes the relationship between Importance and Satisfaction in order to identify key factors in the implementation of marketing strategies, providing not only a specific analysis, but also summarizing company strategies from a more practical point of view, since an analysis has been carried out in a real context. The Importance vs. Satisfaction analysis allows managers to identify the most important attributes for the consumer, with the greatest impact on consumer satisfaction, and at the same time, the underperforming attributes which need to be improved immediately. Aimed at business managers, this book will help them implement strategic management tools.

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