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Customer Relationship Management in the Airline Industry

Customer Relationship Management in the Airline Industry

Paperback

ManagementMarketing

ISBN10: 3640914481
ISBN13: 9783640914487
Publisher: Grin Verlag
Published: Dec 2 2011
Pages: 20
Weight: 0.08
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

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