Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer Preference Towards Imported Skincare Products

Customer Preference Towards Imported Skincare Products

R, Kavithamani
T, Aruna Laxmi

Paperback

Marketing

ISBN10: 6209731228
ISBN13: 9786209731228
Publisher: LAP Lambert Academic Publishing
Published: Mar 9 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
The skincare industry has witnessed significant growth worldwide due to increasing awareness about personal grooming, skin health, and beauty standards. In India, especially in urban and semi-urban cities like Coimbatore, consumers are becoming more conscious about skincare routines and are willing to invest in quality products that provide visible results. The rising influence of social media, dermatological awareness, and global beauty trends has contributed to a noticeable shift in consumer buying behaviour. Imported skincare products have gained popularity among consumers because they are often perceived as premium, innovative, and effective. Exposure to international beauty trends such as Korean skincare, dermatological formulations, and ingredient-based products has increased consumer interest in foreign brands. The surge in skincare imports and the growing demand for face creams, serums, and specialty products indicate a clear preference for global skincare offerings among Indian consumers.

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