• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Customer intimacy analytics: leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Paperback

Management

ISBN10: 3866448481
ISBN13: 9783866448483
Publisher: Karlsruher Institut Fur Techn
Published: Jul 30 2014
Pages: 386
Weight: 1.01
Height: 0.80 Width: 5.83 Depth: 8.27
Language: English
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly servitizing businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.

Also in

Management