Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer IMPACT Agenda: Doing Business from the Customer's Perspective

Customer IMPACT Agenda: Doing Business from the Customer's Perspective

Winters, Phil

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0990466701
ISBN13: 9780990466703
Publisher: Philip Winters
Published: Aug 15 2014
Pages: 250
Weight: 1.13
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your customers. Once you've taken your customer's perspective and considered their preferred touchpoints, you will discover surprising new customer interaction opportunities and business approaches. This also gives you the ability to prioritize and gain more value from your existing initiatives. Phil Winters explains how both BtoC and BtoB organizations can come to understand their customers in the age of customer control, digital communication, social media and big data. You will learn about productive strategies that harmonize modern and traditional touchpoints to not only satisfy but measurably delight customers. The various methods are illustrated through diverse practical examples. In addition, a complete how to section, including online workshop material, is included to help readers put the ideas in practice.

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