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Customer Experience: Future Trends and Insights

Customer Experience: Future Trends and Insights

Hardcover

Business GeneralMarketing

ISBN10: 0230247814
ISBN13: 9780230247819
Publisher: Springer Nature
Published: Sep 9 2010
Pages: 199
Weight: 1.05
Height: 0.70 Width: 6.44 Depth: 9.43
Language: English
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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