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Customer Evaluations of Service Failure and Recovery Encounters

Customer Evaluations of Service Failure and Recovery Encounters

Paperback

ManagementMarketing

ISBN10: 3867467439
ISBN13: 9783867467438
Publisher: Grin Verlag
Published: Mar 8 2012
Pages: 284
Weight: 0.82
Height: 0.64 Width: 5.83 Depth: 8.27
Language: English
Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company's response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004

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