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Cult of Analytics: Data analytics for marketing
Paperback
Business GeneralManagementMarketing
ISBN13: 9781138837997
Publisher: Routledge
Published: Nov 26 2015
Pages: 202
Weight: 0.65
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
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