Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
CSR from a strategic perspective

CSR from a strategic perspective

Roeck Hansen, Maria

Paperback

Management

ISBN10: 3639260384
ISBN13: 9783639260380
Publisher: Blues Kids Of Amer
Published: Sep 28 2010
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
Lately CSR has increased its strategic status, as well as the consumer demand for sustainable development. However, there are still organizations that have not adjusted their strategies to fit this shift in demand. More companies could become social entrepreneurs and deploy sustainable innovation programs. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies, through the models Sustainable Communication and Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance. By anchoring CSR into the company's strategy and activities, the customer relationships will grow stronger and more profitable; hence CSR will make the business bloom. In a longer perspective, companies will then contribute to a healthier society, which implies a more dynamic business environment.

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